Posted on February 13, 2020
In 2019, Innovia Foundation initiated the second annual #GivingTuesday campaign to ignite generosity for our nonprofit partners across the region. We published a toolkit and resource guide that included information on what #GivingTuesday is, why it is worthwhile to join a global day of giving, a timeline for planning out an organizational event, and photos and copy that could be used for social posts.
As an added benefit for our nonprofit partners who actively participated in promoting #GivingTuesday 2019, Innovia Foundation mobilized a group of partners to seed a $7,000 pooled fund that was awarded in unrestricted $1,000 grants to qualifying nonprofits.
We are pleased to share that a total of 80 nonprofits joined us and qualified to be randomly selected for a $1,000 unrestricted grant. Check out some incredible feedback we heard from our nonprofit partners below. We are thrilled to have helped ignite generosity on GivingTuesday! Click here to see the eligibility requirements for organizations to participate in the unrestricted grant drawing.
The seven nonprofits that were randomly selected earlier this month for a $1,000 unrestricted grant include:
We are pleased to share some survey results highlighting the ways GivingTuesday 2019 benefited nonprofits in Eastern Washington and North Idaho.
For 41 nonprofits who participated, this was their first year participating in a #GivingTuesday campaign. The most significant way they promoted the campaign was Facebook posts, with 78 utilizing Facebook. Thirty-six nonprofits also used the Facebook fundraising feature. Fifty-six nonprofits sent e-newsletter blasts, 43 posted on Instagram and 22 posted on Twitter. Additionally, word of mouth was popular.
Fifteen organizations noticed a “substantial increase” in total dollars given than in a typical November – December 3 time period. Thirty organizations experienced a “moderate increase.”
The average amount raised per organization was just under $3,000 with the highest reported dollars raised by a nonprofit partner on GivingTuesday at $44,000.