Posted on June 5, 2018
The rebrand is a strategic decision to bring greater awareness and engagement around important issues in the region—and the important work the foundation is already doing. The new name and brand was the result of a thorough and thoughtful process involving not only the foundation’s staff and board, but also community partners and other key stakeholders.
“The work of the foundation continues to evolve and adapt to the changing needs of our region,” says Shelly O’Quinn, CEO of Innovia Foundation. “We saw an opportunity to create a new brand that is forward-looking, that inspires a new generation of philanthropy and community engagement.”
Founded in 1974, the foundation has been at the forefront of connecting donors in Eastern Washington and North Idaho with nonprofits to address the region’s most pressing causes. Innovia Foundation focuses on long-term solutions to improve quality of life, provide economic opportunity, improve access to education, better the region’s health and wellbeing and also bolster arts and culture.
“As Innovia Foundation, our vision, mission and dedication to the people of the Inland Northwest will remain as strong as ever. We see this as a significant step forward for the foundation,” says Innovia Foundation Board President Shelley L. Bennett.
The new name Innovia Foundation means “innovative way.” Not only does the new name subtly hearken back to the region (“INNO” is a shortened version of “Inland Northwest”), but it speaks to the innovation the foundation brings to community transformation. “Via” means “way,” speaking to forging new paths and driving change.
Innovia Foundation is celebrating the unveiling of the new brand at an open house in downtown Spokane with partners, donors and community leaders on June 5th. The launch is coinciding with a new website, logo and tagline, “Driving community transformation.”
“We’re a longtime partner of Innovia Foundation and are inspired by the innovative changes and ideas they are presenting with the new brand,” said Amy Knapton Vega, Executive Director of Vanessa Behan Crisis Nursery.
The foundation currently manages $120 million in assets and invested more than $6 million in grants and scholarships last year. For more information about Innovia Foundation or to learn how to donate or partner with the foundation, please contact Lauren Nissen at email@example.com or (509) 624-2606.