Nonprofit Learning Series: Fundraising Events That Work

FUNDRAISING EVENTS THAT WORK

Fundraising events can build community, raise visibility, and generate revenue—but only when they are intentionally designed and aligned with your broader fundraising strategy.

In this interactive session, Jennifer Evans, fundraising event expert and founder of Events by Jennifer Evans, will join Nancy for a conversation about how to think critically about fundraising events before investing time, money, and energy. We’ll explore how to assess return on investment (ROI), decide whether an event is the right tool for your organization, and design events that support—not drain—your fundraising goals.

You will learn how to:

• Evaluate the true cost and return of fundraising events
• Decide when an event fits (or doesn’t fit) within an overall fundraising strategy
• Understand the core elements that make events successful
• Avoid common pitfalls that lead to burnout, low returns, or misaligned expectations

This session is ideal for nonprofit leaders and staff who want to make smarter, more strategic decisions about fundraising events—and ensure the effort is worth it.

Guest: Jennifer Evans is an award-winning event strategist and founder of Events by Jennifer Evans. Based in Spokane, she designs and produces high-impact events for nonprofits and businesses, helping organizations create memorable experiences that advance their goals and mission.