Making Waves with Just 5%
“You don’t need millions to make an impact,” says Aaron McMurray, Chief Strategy Officer at Innovia.
Since the release of a regional transfer of wealth study in 2019, Innovia has joined with local leaders and nonprofits in galvanizing the community around the power of giving back just 5%. The numbers are staggering: $42 billion is expected to transfer generations in Eastern Washington and North Idaho over the next decade. While much of that wealth will go to family members and heirs, the 5% Invested, Fully Committed campaign launched by Innovia inspires people to consider giving 5% in end-of-life generosity to their community.
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